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sensor tower
All Tools Playbooks Tactics Benchmarks
tool 08:42
Sensor Tower
Used for mobile app idea validation and competitor research. Check which apps are making money before building.
"How I Find App Ideas" @gregisenberg
benchmark 12:15
Sensor Tower revenue threshold
Look for apps making $10K+/month in Sensor Tower to validate market demand before committing to build.
"Validate Before You Build" pasted text
tactic 15:33
Cross-reference Sensor Tower with TikTok trends
Find apps trending on TikTok, then verify revenue in Sensor Tower. Demand signal from two independent sources.
"TikTok to App Store Pipeline" @gregisenberg
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How I Find Profitable App Ideas
@gregisenberg · 42 min · ready
00:00 so the first thing I do when I'm looking for an app idea is I go to sensor tower and I look at what apps are actually making money

08:42 sensor tower gives you the download estimates the revenue estimates and you can see the trends over time

12:15 if an app is making ten thousand dollars a month or more in sensor tower that tells you there's real demand

15:33 what I like to do is cross reference what I see on tiktok with what sensor tower shows me because if something is trending on tiktok and the apps in that space are making money

22:10 don't just clone the top app that's a mistake a lot of people make you want to find the angle that's underserved

28:45 the CPI benchmark I look for is under two dollars if you can't get installs for under two dollars on tiktok the unit economics probably don't work
Tool Explicit
Sensor Tower
Used for mobile app idea validation and competitor research. Shows download estimates, revenue estimates, and trends over time.
08:42 · "How I Find Profitable App Ideas"
Benchmark Explicit
CPI < $2
TikTok ad testing benchmark. If installs cost more than $2, the unit economics probably don't work.
28:45 · "How I Find Profitable App Ideas"
Tactic Explicit
Cross-reference TikTok trends with Sensor Tower
Find trending topics on TikTok, verify revenue demand in Sensor Tower. Two independent demand signals.
15:33 · "How I Find Profitable App Ideas"
Warning Explicit
Don't just clone the top app
Find the angle that's underserved instead of copying the market leader directly.
22:10 · "How I Find Profitable App Ideas"
Cross-source synthesis

Ask a question across everything you've saved

After regular search, optionally synthesize an answer from your top matching sources. Source-backed, not hallucinated.

Q: How do I use TikTok ads to validate a mobile app idea?
Answer
The repeated workflow across your sources is: find a category with proven demand via Sensor Tower, create before/after ad creatives, launch TikTok Smart+ campaigns optimized for purchases (not installs), and judge by CPI, CTR, and CPA vs LTV.
Playbook
  • Pick an app category with $10K+/month revenue in Sensor Tower
  • Create 5 before/after creative variants
  • Launch TikTok Smart+ campaign at $50/day, optimize for purchase
  • Measure: CPI < $2, CTR > 1%, CPA < LTV
  • Scale slowly if metrics hold. Kill if they don't.
Warnings
  • Don't optimize for installs if the goal is paid conversion
  • Don't scale ad budget too quickly — destabilizes performance
  • Apple payout delays can create cashflow risk
Sources used
"How I Find Profitable App Ideas" · @gregisenberg 12:41
"iOS App Paid Ads Playbook" · pasted text
"TikTok to App Store Pipeline" · @gregisenberg 08:15
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